About Us

Who We Are

New Peoples Bank is a community bank with 18 branch locations serving southwestern Virginia, southern West Virginia, northeastern Tennessee and western North Carolina. We offer a full range of banking and financial services focused primarily on individuals, small to medium size businesses, and the professional community. We strive to serve the financial needs of our customers while developing personal, hometown relationships. 
 

Vision Statement

Our vision is to remain nimble in a constantly evolving banking environment where we aim to provide customers with the products they desire and the exceptional service they associate with a locally owned bank, fostering continual growth and reliable earnings.
 

Mission Statement

At New Peoples Bank we are a true community bank where local bankers make local decisions to deliver Golden Rule experiences in all we do.
 

Core Values

The Golden Rule
Treating other as we want to be treated has been a foundational principal of New Peoples Bank since inception and has guided our actions and decisions as a community bank for over a quarter of a century. We respect, care for, and listen to our customer, employees, shareholders, and communities.
 
Continuous Improvement
A commitment to excellence in everything we do. We strive to constantly learn, innovate, and adapt to the changing needs and expectations of our stakeholders, especially our customers and employees. We seek feedback, measure results, and implement best practices to enhance our products, services, processes, and culture. We foster a collaborative and supportive environment where everyone can contribute to our shared vision and goals. By embracing continuous improvement, we aim to achieve sustainable growth, customer satisfaction, employee engagement, and social responsibility.

Creating Value
As a community bank serving others, our goal is to create value for every stakeholder we serve. We provide value to our customers by ensuring them the very best banking experience available in our region, coupled with sound financial advice and quality products. We provide our employees with an exceptional place to work where they can feel professionally challenged, earn a competitive wage, and grow their careers. By attending to the needs of our customers and employees, we create value for our shareholders by ensuring the bank’s performance is strong and sustainable. This holistic and balanced approach ensures the bank’s actions and decisions benefit everyone involved, fostering long-term relationships based on trust, honesty, and mutual benefit.

 Delivering Enjoyment
As your trusted bank and key service provider, we aim to make your experiences at New Peoples Bank enjoyable. Our goal is to offer products and services that simplify your life. We are committed to surrounding you with skilled professionals who are experts in their field, providing meaningful advice that enhances our relationship, your life, and your business.
As an employer of nearly two hundred team members, we strive to ensure our employees are excited and happy to start their day at New Peoples Bank. We achieve this by valuing a healthy work-life balance and maintaining a family-first attitude. We practice transparency through clear communication about the company’s wins and losses, celebrating successes, and supporting each other during challenging times. We recognize that our employees are the bank’s most treasured asset and are invaluable to our success, so we prioritize treating them with the respect and care they deserve. Together, we work for a purpose.





















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Helping you find the path to where you want to be.