About Us

Who We Are

New Peoples Bank is a community bank with 17 branches serving southwestern Virginia, southern West Virginia, northeastern Tennessee and western North Carolina. We offer a full range of banking and financial services focused primarily on individuals, small to medium size businesses, and the professional community. We strive to serve the financial needs of our customers while developing personal, hometown relationships. We are Your Bank.


Vision Statement

New Peoples Bank will be a high performing bank and the #1 financial institution of choice in Central Appalachia making our customers’, investors’, employees’ and communities’ dreams come true.

Mission Statement

New Peoples Bank provides high-quality, state-of-the-art, Golden-Rule banking services to our customers generating an above average return to our stockholders and providing an engaging and rewarding work environment for our family of employees.

Core Values

Icon - Golden Rule   The Golden Rule

  • Guided by the principles of the Golden Rule, we strive to embody the highest standards in every interaction between our customers and banking staff.

Icon - Integrity   Integrity & Trust

  • Banking that is always honest, ethical, responsive and transparent. We take responsibility for our actions.

Icon - Quality   Quality

  • Delivering excellence in the service we provide and the banking products we offer.

Icon - Commitment    Commitment

  • Our customers are our #1 priority. Serving them to the best of our ability is our #1 goal.

Icon - Innovation   Innovation

  • Investing in new and evolving technologies and products to provide our customers with the best possible banking experience.

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